Keep promises vague.

Adapt to the changes in the communication of news.

Flip flops can kick back at you.

Polls. Love them or hate them?

Is your microphone on or off?

Go to the Iowa State Fair and be sure to eat something on a stick while looking like an Iowan who goes to the Iowa State Fair.

Sound Bite. Make it tasty.

Always remember Rule #1.

Politics is not reality.

Wear a Flag pin.

Mud shall be thrown.

Never be negative (about yourself).

You cannot afford to be made to look ridiculous.

It's the economy, stupid.

It takes money.

People are nincompoops.

Get re-elected.

Get elected.